Halal Branding
by Claritas
Original price
$29.90
-
Original price
$29.90
Original price
$29.90
$29.90
-
$29.90
Current price
$29.90
Jonathan A.J. Wilson
Paperback
9781905837571
Contents
1: What the Halal is Going On
2: Understanding the Halal Phenomenon
3: Markets and Consumption
4: Getting Your Brand Halal Ready
5: Creating A Brand and Brand Building
6: Brand Culture, Psychology and Communications
7: Marketing As Real People
8: Final Thoughts and Strategic Brand Weatherproofing