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Halal Branding

Sold out
Original price $32.00 - Original price $32.00
Original price
$32.00
$32.00 - $32.00
Current price $32.00

Jonathan A.J. Wilson

Paperback

9781905837571

 

Contents

 

1: What the Halal is Going On

2: Understanding the Halal Phenomenon

3: Markets and Consumption

4: Getting Your Brand Halal Ready

5: Creating A Brand and Brand Building

6: Brand Culture, Psychology and Communications

7: Marketing As Real People

8: Final Thoughts and Strategic Brand Weatherproofing